Private growth blueprint · Prepared for founding partners

Finding a home.
Curating growth.

A tailored client-acquisition and content system designed to extend InTown Collective’s elevated, concierge experience from the first inquiry through the closing table.

Prepared forChristina M. DouglasAndLauren G. RasmussenPresented byDermodyAI
The opportunity

Your marketing should feel as considered as the homes you represent—and your follow-up as attentive as your client service.

InTown Collective has already built the hard part: a distinct luxury point of view, deep Atlanta expertise, design intelligence, and a reputation for making complex moves feel effortless.

This blueprint connects those strengths to a measurable growth system. It is not a catalog of AI services. It is one operating layer that helps the partnership answer faster, nurture longer, produce premium content more efficiently, and see exactly what is creating appointments and closings.

The aim: more of the right conversations, without compromising the human experience.

The service Jason is offering

A done-for-you client acquisition and listing marketing system for InTown Collective.

Jason would build, connect, and help manage one coordinated growth system that brings qualified buyers and sellers into the business, follows up with them quickly, turns listings into premium campaigns, and shows Christina and Lauren what is producing appointments, signed clients, and closings.

Bring in and qualify opportunitiesBuyer and seller campaigns, smart intake, lead scoring, and Follow Up Boss routing help the team identify serious opportunities sooner.
Make sure leads receive a responseImmediate SMS and email, partner alerts, tasks, and reply-aware nurture prevent valuable inquiries from going cold while protecting the personal client experience.
Get more value from every listingLuxury listing videos, reels, property pages, ads, email features, seller assets, and agent-branded clips turn one listing into a coordinated marketing campaign.
Show what is creating businessA partner dashboard connects lead source and response activity to appointments, signed clients, listings won, and closings so decisions are based on revenue—not vanity metrics.

The direct benefit: fewer missed leads, more qualified appointments, stronger listing presentations, more consistent visibility, and a clear view of which marketing efforts are creating revenue.

Four business outcomes

A more responsive, visible, measurable collective.

Every component earns its place by moving a lead, a listing, or a relationship forward. The system works quietly behind the brand while Christina, Lauren, and the team remain the trusted human face.

01

Convert more inquiries into appointments

Meet serious buyers and sellers while their intent is highest, with a clear next step tailored to what they need.

  • Smart buyer and seller intake
  • Qualification without friction
  • Fast routing to the right partner or agent
02

Respond now. Nurture thoughtfully.

Immediate, brand-aligned SMS and email creates confidence; intelligent long-term nurture keeps quiet leads warm without pestering those who reply.

  • Immediate SMS + email acknowledgment
  • Reply-aware sequences that stop automatically
  • Partner alerts, reminders, and tasks
03

Turn every listing into a campaign

One beautifully produced listing becomes a coordinated library of film, social, email, advertising, and agent-branded assets.

  • Luxury listing films and short-form video
  • Property landing pages and paid campaigns
  • Automatic multi-channel repurposing
04

Know what is creating revenue

A partner-level view connects marketing activity to conversations, appointments, signed clients, and closings.

  • Source-to-close reporting
  • Lead response and pipeline visibility
  • Monthly decisions based on signal, not vanity metrics
What DermodyAI brings to the table

A growth partner behind the brand.

DermodyAI brings the strategy, creative production, automation, and measurement together under one roof. For InTown Collective, that means fewer disconnected vendors, less manual follow-up, and a consistent standard from the first ad or listing film to the first conversation with a prospective client.

This is where the partnership is most valuable: Christina and Lauren continue to lead with taste, relationships, local knowledge, and high-touch counsel. DermodyAI builds and manages the systems that make those strengths easier to discover, faster to experience, and simpler to scale.

Strategy that begins with the client journey

We map how a buyer, seller, relocating executive, or entertainment professional moves from curiosity to trust—then build the campaign and follow-up around that decision.

Premium creative with a job to do

Listing films, short-form content, landing pages, seller assets, and ads are created to reinforce InTown Collective’s luxury point of view and generate a clear next action.

Automation that protects the human touch

The system handles speed, consistency, reminders, and long-tail nurture. The partners and agents step in where judgment, discretion, and relationships matter most.

The lead concierge

From inquiry to personal introduction.

A discreet automated layer gathers context, prioritizes opportunity, and creates the next action inside Follow Up Boss—while preserving the warmth and discretion expected from InTown Collective.

01 · Capture

Smart intake

Contact details, buyer/seller intent, price range, timeline, target neighborhoods, property type, and financing readiness.

02 · Understand

Score + segment

Lead score reflects urgency, value, fit, completeness, and intent. Tags identify the appropriate pathway.

03 · Route

Follow Up Boss

Create or update the contact, assign ownership, apply source and campaign tags, and open the right action plan.

04 · Respond

Immediate welcome

A refined SMS and email acknowledges the inquiry, sets expectations, and invites an appointment.

05 · Cultivate

Human handoff

Alerts and tasks bring the right person in. Nurture continues appropriately—and stops the moment a lead replies.

Buyer pathway

Price range, neighborhoods, property type, timeline, financing position, relocation needs, and showing intent.

Seller pathway

Property address, desired timing, condition, motivation, valuation request, design or staging interest, and presentation request.

Privacy + control

Consent language, communication preferences, reply and appointment suppression, ownership rules, and clear human override.

The listing-to-lifestyle engine

One story. An entire campaign.

Premium production and intelligent repurposing let every listing carry the level of attention its seller expects—while expanding the partnership’s visibility across Atlanta, relocation, and entertainment audiences.

Signature listing campaign

Make the property felt before it is toured.

Cinematic listing video, design-led photography direction, narrative copy, property landing page, launch assets, paid media creative, and agent-forward video edits.

Always-on authority

Luxury short-form content

Neighborhood intelligence, market perspective, design and staging expertise, seller education, relocation guidance, and partner-led thought leadership.

Distinctive growth lane

Film & Entertainment Division

Discreet relocation campaigns, production-community partnerships, creative-industry landing pages, and content tailored to Atlanta’s film, music, and entertainment ecosystem.

Each listing automatically becomes

Hero filmReelsPaid adsEmail featureProperty postsAgent clipsStoriesRetargeting

Neighborhood + relocation campaigns

Evergreen guides and targeted campaigns for Buckhead, Morningside, Brookhaven, Chastain Park, Inman Park, Grant Park, Decatur, and priority expansion markets.

Seller presentation assets

A refined listing presentation, campaign preview, staging/design story, marketing timeline, case-study modules, and follow-up materials.

Asset placeholder

[Insert InTown Collective logo files, current brand guide, preferred listing photography, partner portraits, and sample seller presentation.]

The partner dashboard

Clarity from first touch to close.

One concise view tells the partners what is working, where opportunities are waiting, and which campaigns deserve more investment. Numbers below are intentionally placeholders until systems are connected.

InTown Collective · Growth overview[Live data connection needed]
New inquiries
Median response
Appointments
Signed clients
Closings

Acquisition

Lead source, campaign, form completion, qualification, cost per inquiry, and high-intent lead volume.

Responsiveness

First-response time, contact rate, reply rate, overdue tasks, and nurture engagement.

Revenue path

Appointments, signed buyers and sellers, active opportunities, listings won, closings, and source-attributed value.

Experience the system

Don’t just read the blueprint. Talk to it.

This live AI concierge was created specifically for Christina and Lauren. It can answer questions about how the proposed system would work inside InTown Collective, walk through realistic buyer and seller scenarios, and explain where DermodyAI creates value.

It responds in Jason’s cloned voice so you can experience the kind of immediate, natural conversation your own prospects could receive—while still handing the relationship to a real person at the right moment.

This is a working prototype—not the finished voice experience. A production version would receive additional voice training, pacing and pronunciation refinement, interruption tuning, and testing against real InTown Collective conversations. The final result would sound more natural, more consistent, and more closely aligned with the voice and personality selected for the brand.

This demonstration is an AI voice agent, not Jason speaking live. It does not collect sensitive financial information or perform actions inside Follow Up Boss.

Live private prototype

Meet the InTown Growth Concierge.

Select “Start a conversation,” allow microphone access, and ask a real question.

  • “What happens when a new seller inquiry comes in after hours?”
  • “Show me how one luxury listing becomes a full campaign.”
  • “How could this help our Film & Entertainment Division?”
  • “What would Christina and Lauren see in the dashboard?”
Recommended rollout

Build the foundation. Prove the signal. Scale what works.

A phased launch protects the client experience and keeps the project focused on the highest-leverage outcomes first.

Phase 01 · Foundation

Lead concierge

  • Discovery and funnel mapping
  • Buyer + seller smart intake
  • Follow Up Boss fields, tags, routing
  • SMS/email response and nurture
  • Alerts, tasks, safeguards, testing
Phase 02 · Presence

Content engine

  • Listing campaign template
  • Property landing-page system
  • Short-form content pillars
  • Neighborhood + relocation campaigns
  • Film & Entertainment campaign lane
Phase 03 · Intelligence

Partner dashboard

  • Source and response reporting
  • Appointment-to-close funnel
  • Monthly performance brief
  • Campaign optimization
  • Case-study capture
Scope + investment

Designed around the partnership—not a package menu.

Final scope follows a working session and a brief audit of Follow Up Boss, lead sources, current campaigns, brand assets, and internal responsibilities.

Proposal placeholder
[Insert investment]

Suggested structure: one-time strategy and implementation fee, followed by an optional monthly content, optimization, and reporting partnership.

Still needed[Pricing · delivery schedule · testimonials · screenshots · verified case results · brand assets · platform access]

The next conversation

Let’s map the experience from first inquiry to closing.

A focused working session will confirm the priority lead sources, ownership rules, content cadence, and first campaign.

Schedule the blueprint session